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Sunscape Brand Standards

Phiba developed the comprehensive design guidelines for AMResorts’ Sunscape Brand Resort & Spas, Unlimited-Fun® for the kid in everyone.

Affordability and unlimited fun meets contamporary design sensibility in the development of design standards for this new brand for a world leader in all-inclusive beach front resorts operations.

The overall look and feel for the brand uses playful and creative décor to create an affordable, kid-friendly atmosphere with family activities for everyone to enjoy. The concept highlights the adventure and excitement of the Sunscape Brand as an all-inclusive venue for unforgettable family memories and original experiences.

The standard manual illustrates architectural and interior design features such as, color schemes and finishes, room layouts, furniture, equipment, and signage. Programming requirements, landscaping elements, as well as, engineering performance specifications are also included for converting existing facilities and building new construction.

The standards were designed to be incorporated as design guidelines in the projects for hotel convertion within the Caribbean as part of the client’s growth strategy.

This project was design in collaboration with DCM Architecture & Engineering.

Location:

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Year:

2017

Type of project:

Conceptual Design

Area:

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Role:

Conceptualization of the new brand and Design guideline

Category: